Hi, I'm Lluis Rotger, a storytelling-driven maker of unexpected things. Currently working at DDB.
Hi, I'm Lluis Rotger, a storytelling-driven maker of unexpected things. Currently working at DDB.
Hi, I'm Lluis Rotger, a storytelling-driven maker of unexpected things. Currently working at DDB.
Hi, I'm Lluis Rotger, a storytelling-driven maker of unexpected things. Currently working at DDB.
Hi, I'm Lluis Rotger, a storytelling-driven maker of unexpected things. Currently working at DDB.
Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, direct, health and brand experience. Below you’ll find a selection of the kind of stuff I like to do.
Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, direct, health and brand experience. Below you’ll find a selection of the kind of stuff I like to do.
Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, direct, health and brand experience. Below you’ll find a selection of the kind of stuff I like to do.
Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, direct, health and brand experience. Below you’ll find a selection of the kind of stuff I like to do.
Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, direct, health and brand experience. Below you’ll find a selection of the kind of stuff I like to do.
+ SELECTED PROJECT 1/07 | CREATIVE DIRECTION @ 2018
+ PROJECT 2/07 | CREATIVE DIRECTION @ 2017
Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.
Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.
Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.
Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.
Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.
NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way.
So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.
NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way.
So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.
NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way.
So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.
NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way.
So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.
NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way.
So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.
+ SELECTED PROJECT 2/07 | CREATIVE DIRECTION @ 2022
+ SELECTED PROJECT 2/07 | CREATIVE DIRECTION @ 2022
+ SELECTED PROJECT 2/07 | CREATIVE DIRECTION @ 2022
+ SELECTED PROJECT 2/07 | CREATIVE DIRECTION @ 2022
+ PROJECT 2/07 | CREATIVE DIRECTION @ 2022
Gamer Eye Test — Using video games as eye tests to educate esports players on eyesight health.
Gamer Eye Test — Using video games as eye tests to educate esports players on eyesight health.
Gamer Eye Test — Using video games as eye tests to educate esports players on eyesight health.
Gamer Eye Test — Using video games as eye tests to educate esports players on eyesight health.
Gamer Eye Test — Using video games as eye tests to educate esports players on eyesight health.
80% of eye conditions can be cured if diagnosed in advance, so taking preventive eyesight check-ups is crucial. Especially for esports players who practise more than 10 hours a day. The problem is that most of them are teenagers who couldn't care less about long term health issues, So, Grand Optical teamed up with esports clubs to show their players the impact an eyesight check-up can have on gaming performance - by using video games as eye tests for the first time ever. What started as a partnership became a health message influencing even aspiring pro gamers' view on the importance of eyesight prevention.
80% of eye conditions can be cured if diagnosed in advance, so taking preventive eyesight check-ups is crucial. Especially for esports players who practise more than 10 hours a day. The problem is that most of them are teenagers who couldn't care less about long term health issues, So, Grand Optical teamed up with esports clubs to show their players the impact an eyesight check-up can have on gaming performance - by using video games as eye tests for the first time ever. What started as a partnership became a health message influencing even aspiring pro gamers' view on the importance of eyesight prevention.
80% of eye conditions can be cured if diagnosed in advance, so taking preventive eyesight check-ups is crucial. Especially for esports players who practise more than 10 hours a day. The problem is that most of them are teenagers who couldn't care less about long term health issues, So, Grand Optical teamed up with esports clubs to show their players the impact an eyesight check-up can have on gaming performance - by using video games as eye tests for the first time ever. What started as a partnership became a health message influencing even aspiring pro gamers' view on the importance of eyesight prevention.
80% of eye conditions can be cured if diagnosed in advance, so taking preventive eyesight check-ups is crucial. Especially for esports players who practise more than 10 hours a day. The problem is that most of them are teenagers who couldn't care less about long term health issues, So, Grand Optical teamed up with esports clubs to show their players the impact an eyesight check-up can have on gaming performance - by using video games as eye tests for the first time ever. What started as a partnership became a health message influencing even aspiring pro gamers' view on the importance of eyesight prevention.
+ SELECTED PROJECT 3/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 3/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 3/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 3/07 | CREATIVE DIRECTION @ 2017
+ PROJECT 3/07 | CREATIVE DIRECTION @ 2017
Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.
Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.
Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.
Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.
Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.
RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder.
RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.
RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder.
RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.
RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder.
RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.
RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder.
RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.
+ SELECTED PROJECT 4/07 | CREATIVE DIRECTION @ 2020
+ SELECTED PROJECT 4/07 | CREATIVE DIRECTION @ 2020
+ SELECTED PROJECT 4/07 | CREATIVE DIRECTION @ 2020
+ SELECTED PROJECT 4/07 | CREATIVE DIRECTION @ 2020
+ PROJECT 4/07 | CREATIVE DIRECTION @ 2017
Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.
Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.
Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.
Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.
Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.
The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.
RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder.
RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.
The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.
The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.
The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.
The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.
The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.
The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.
The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.
The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.
The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.
The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.
+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION @ 2013
+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION @ 2013
+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION @ 2013
+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION @ 2013
+ PROJECT 5/07| CREATIVE DIRECTION @ 2017
iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.
iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.
iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.
iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.
iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.
2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +40 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone wanted one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices.
We sold +20.000 units within a year.
2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +40 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone wanted one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices.
We sold +20.000 units within a year.
2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +40 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone wanted one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices.
We sold +20.000 units within a year.
2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +40 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone wanted one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices.
We sold +20.000 units within a year.
+ SELECTED PROJECT 6/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 6/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION @ 2017
+ SELECTED PROJECT 6/07 | CREATIVE DIRECTION @ 2017
+ PROJECT 6/07| CREATIVE DIRECTION @ 2017
Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.
Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.
Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.
Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.
Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.
Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.
Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.
Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.
Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.
+ SELECTED PROJECT 7/07 | CREATIVE DIRECTION @ 2019
+ SELECTED PROJECT 7/07 | CREATIVE DIRECTION @ 2019
+ SELECTED PROJECT 7/07 | CREATIVE DIRECTION @ 2019
+ SELECTED PROJECT 7/07 | CREATIVE DIRECTION @ 2019
+ PROJECT 7/07| CREATIVE DIRECTION @ 2017
Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.
Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.
Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.
Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.
Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.
60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.
In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.
60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.
In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.
60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.
In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.
60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.
In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.
60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.
In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.
+ EXTRA PROJECTS | MULTI-DISCIPLINAR CREATIVE @ 2010 - 2021
+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017
Archive — From retail installations to mobile campaigns and many things in between.
Archive — From retail installations to mobile campaigns and many things in between.
Archive — From retail installations to mobile campaigns and many things in between.
Archive — From retail installations to mobile campaigns and many things in between.
Archive — From retail installations to mobile campaigns and many things in between.
I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.
I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.
I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.
I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.
CURRENTLY SERVING AS CREATIVE LEAD AT DDB PRAGUE + DDB FTW WORLDWIDE
CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR