Hi, I'm Lluis Rotger, an Art & Technology-driven maker of unexpected things. Currently working at DDB Prague & DDB FTW Worldwide.

Hi, I'm Lluis Rotger, an Art & Technology-driven maker of unexpected things. Currently working at DDB Prague & DDB FTW Worldwide

Hi, I'm Lluis Rotger, an Art & Technology-driven maker of unexpected things. Currently working at DDB Prague & DDB FTW Worldwide

Hi, I'm Lluis Rotger, an Art & Technology-driven maker of unexpected things. Currently working at DDB Prague & DDB FTW Worldwide

Hi, I'm Lluis Rotger, an Art & Technology-driven maker of unexpected things. Currently working at DDB Prague & DDB FTW Worldwide

Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, digital and brand experience. Below you’ll find a selection of the kind of stuff I like to do. 

Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, digital and brand experience. Below you’ll find a selection of the kind of stuff I like to do. 

Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, digital and brand experience. Below you’ll find a selection of the kind of stuff I like to do. 

Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, digital and brand experience. Below you’ll find a selection of the kind of stuff I like to do. 

Originally from Menorca, I spent the last decade working for different agncies in three different countries and multiple markets accross Europe. My expertise lies in innovation, commerce, digital and brand experience. Below you’ll find a selection of the kind of stuff I like to do.

+ SELECTED PROJECT 1/06 | CREATIVE DIRECTION @ 2018

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

TM-PR-2

+ SELECTED PROJECT 2/06 | CREATIVE DIRECTION @ 2017

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

ezgif.com-video-to-gif

+ SELECTED PROJECT 3/06 | CREATIVE DIRECTION @ 2020

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.

Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.

Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.

Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.

Weapons of Peace — An expressive Counter-Strike: Global Offensive skin weapon collection designed by gamers to fight for a more inclusive game.

The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.

The gaming community in 2020 consists of an increasingly even number of female and male gamers. An unprecedented equality that has its dark side. With millions of female players showing a persistent interest in First-Person Shooters, they often find themselves in the middle of a classic “sausage party”, facing bullying and shocking sexist comments. Although CS:GO is trying to protect female players with the report, block and ban functions, it is the behaviour of the gaming community itself that has to change.

The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.

The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.

The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.

The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.

The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO.

The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.

The Weapons of Peace collection consists of 24 unique weapon finishes, representing the low 24% of female players in CS:GO. 

The designed represents the fact that sexism is an issue that has to be fixed. Each skin is also expressing no consent to bad behaviours toward females by juxtaposing the word ‘SEXISM’ with a bold verb in order to create a possitive combat command.

WoP-gun

+ SELECTED PROJECT 4/06 | CREATIVE DIRECTION @ 2013

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

iUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUbud, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

iubud-thumbnail-1
iubud-2-1
iubud-1-2
iubud custom
iubud-3-2

+ SELECTED PROJECT 5/06 | CREATIVE DIRECTION @ 2017

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

Salvation Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.

Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.

Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.

Each year The Salvation Army receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully. 

SP-IMG-833
SP-LARGE-1
wrap
SP-IMG-3

+ SELECTED PROJECT 6/06 | CREATIVE DIRECTION @ 2019

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop. 

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

spotiwear-imac
spotiwear-grid
playlist
spootiwear-devices

+ EXTRA PROJECTS | MULTI-DISCIPLINAR CREATIVE @ 2010 - 2021

+ PROJECT 2/09 | CREATIVE DIRECTION @ 2017

Archive — From retail installations to mobile campaigns and many things in between.

Archive — From retail installations to mobile campaigns and many things in between.

Archive — From retail installations to mobile campaigns and many things in between.

Archive — From retail installations to mobile campaigns and many things in between.

Archive — From retail installations to mobile campaigns and many things in between.

I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.

I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.

I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.

I have been helping agencies to grow for 10 years. First, my own studio in Barcelona and then a big network in Prague. And when doing this kind of job, you have to take a differernt approach to creativity and learn how to feel comfortable with "tactical" exectuions across differernt disciplines.

Aztrek-1
intro-2-sc
products_mockup_4c
delonghi_sm-2
HT
addidas1
SUN-DOWN
ipad-bv
recipes
nescafe

CURRENTLY SERVING AS AN EXPERIENTIAL CREATIVE LEAD AT DDB PRAGUE + DDB FTW WORLDWIDE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more; lluis.rotger.vidal@gmail.com or say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!