+ SELECTED PROJECT 1/07 | Associate Creative Director, Geometry Prague @ 2018 

Touching Masterpieces — The world's first Virtual Reality experience for the blind. Not with a headset, but with a pair of gloves. 

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. The focus of Virtual Reality haptics development around the globe has mostly been in military or gaming sectors, and it has been only prototyped to enhance the Visual Virtual Reality experience. 

So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired. And with 'Touching Masterpieces', NeuroDigital created the first Virtual Reality experience for the blind - not with a headset, but with a pair of gloves.

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FIND OUT MORE ABOUT THE PROJECT AT WWW.TOUCHINGMASTERPIECES.COM

172 countries reached and 544 million impressions — with zero media budget. 

Launched at the National Gallery in Prague, 'Touching Masterpieces' gave the blind audience a remarkable experience - to 'see', through Virtual Touch, iconic sculptural masterpieces they have never seen, or touched before. This intimate encounter with visual arts opened up a new era of digital accessibility for blind and visually impaired people. And the impact of 'Touching Masterpieces' has started a debate amongst the public and tech leaders globally about how much more Virtual Reality and technology can offer humanity. 

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BLIND PERSON TOUCHING NEFERTITI

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BEHIND THE SCENES AT THE NATIONAL GALLERY IN PRAGUE

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BLIND PEOPLE TOUCHING MASTERPIECES DURING THE EXHIBIT AT THE NATIONAL GALLERY IN PRAGUE

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BLIND PERSON TOUCHING MASTERPIECES

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For the first time, the developement could not rely on visual imptus that usually guide a VR experience.

FIRST TESTING IN SPAIN, FUNNY MOMENT - DECEMBER 2017

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BEHIND THE SCENES, VENUS DE MILO SCREEN - PROJECT FINISHED

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THE TECHNOLOGY - HOW IT WORKS

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BEHIND THE SCENES. KUBA'S INTERVIEW - AFTER THE PROJECT WAS LAUNCHED

TOUCHING MASTERPIECES CASE STUDY

Touching Masterpieces

Crafted with love between Prague & Almería (2018)

Awards

SILVER at Cannes Lions (Digital Craft, Innovative Use of Technology) - 2018
BRONZE at Cannes Lions (Digital Craft, Technological Achievement) - 2018
BRONZE at Cannes Lions (Innovation, Technological Development) - 2018
BRONZE at Cannes Lions (Innovation, Health & Wellness Tech) - 2018
BRONZE at Clio Awards (PR, Special event) - 2018
GOLD at LIA Awards (Digital: Innovative Use of Digital) - 2018
GOLD at LIA Awards (Digital: UX - User Experience) - 2018
GRAND PRIX at Golden Drum (Digital and Mobile) - 2018
GRAND PRIX at Golden Drum (Craft) - 2018
SILVER at Golden Drum (Innovation) - 2018
BRONZE at Golden Drum (Social Good) - 2018
GOLD at Epica Awards (Creative Technology) - 2018
INNOVATION AWARD at EuroBest (Technological Developement) - 2018

FEATURED in Lürzer's Archive (Cannes Issue 3/2018) - 2018
FEATURED in The Next Watch list - 2018
FEATURED in Fischer's Archive (Issue #259) - 2018
SILVER at Czech PR awards APRA (Social Responsibility and Philanthropy) - 2018
GOLD at Czech PR awards APRA (Technology, IT) - 2018
BRONZE at Czech PR awards APRA (Cross-border projects) - 2018
GOLD at Czech PR awards APRA (Events) - 2018
GRAND PRIX at Czech PR awards APRA (Absolute Winner) - 2018
WINNER at WPPed Cream Awards (Promo & Activation) - 2018
HIGHLY COMMENDED at WPPed Cream Awards (Health) - 2018
HIGHLY COMMENDED at WPPed Cream Awards (Design) - 2018

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!