+ SELECTED PROJECT 2/07 | Senior Creative, Geometry Prague @ 2017

Thousand Winners — Reprogramming RFID tags to bring amateur runners back in the competition and make them win.

Running events always try to sell merchandising and help runners beat their times. 

But knowing that over 90% of amateur runners have no chance at winning a race, and mostly run to improve their own time record only, RunTour decided to use a little psychology to give them extra motivation to push harder: RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

So, regardless of their position in the race, amateurs were back in the competition.

CASE STUDY

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THE MORE RUNNERS YOU OVERTAKE...

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THE BIGGER THE DISCOUNT YOU GET AT THE MERCHANDISING STORE

80% of runners improved performance, sales shot up by 394% and registrations for RunTours' next event increased by 12%.

THOUSAND-WINNERS-BOARD

Crafted with love in Prague (2017)

Awards

SILVER at CLIO (Sports, Events/Experiential) - 2018
SILVER at CLIO (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!