+ SELECTED PROJECT 2/07 | Associate Creative Director, Geometry Prague @ 2017

+ SELECTED PROJECT 2/07 | Associate Creative Director, Geometry Prague @ 2017

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

CASE STUDY

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THE MORE RUNNERS YOU OVERTAKE...

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THE BIGGER THE DISCOUNT YOU GET AT THE MERCHANDISING STORE

80% of runners improved performance, sales shot up by 394% and registrations for RunTours' next event increased by 12%.

THOUSAND-WINNERS-BOARD

Crafted with love in Prague (2017)

Awards

Awards

SILVER at CLIO Awards (Sports, Events/Experiential) - 2018
SILVER at CLIO Awards (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018

SILVER at CLIO (Sports, Events/Experiential) - 2018
SILVER at CLIO (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!