+ SELECTED PROJECT 8/09 | CREATIVE DIRECTION, VMLY&R @ 2021 

+ SELECTED PROJECT 8/09 | CREATIVE DIRECTION, VMLY&R @ 2021 

+ SELECTED PROJECT 8/09 | CREATIVE DIRECTION, VMLY&R @ 2021

+ PROJECT 8/09 | CREATIVE DIRECTION @ 2021

Stop Cafe — Establishing a new urban visual language and elevate the design system while remaining unmistakably Stop Cafe.

Stop Cafe — Establishing a new urban visual language and elevate the design system while remaining unmistakably Stop Cafe.

Stop Cafe— Establishing a new urban visual language and elevate the design system while remaining unmistakably Stop Cafe.

Stop Cafe — Establishing a new urban visual language and elevate the design system while remaining unmistakably Stop Cafe.

Stop Cafe — Establishing a new urban visual language and elevate the design system while remaining unmistakably Stop Cafe.

Stop Cafe was introduced in the Czech Republic in 2010 and it is now available in 313 out of 419 Benzina gas stations accross the country. It became so popular that Unipetrol decided to bring this retail format to urban areas. To make sure that Unipetrol's strategy of fast-paced growth of its retail business is successful in the city, we created a new visual system while remaining unmistakably Stop Cafe. 

Stop Cafe was introduced in the Czech Republic in 2010 and it is now available in 313 out of 419 Benzina gas stations accross the country. It became so popular that Unipetrol decided to bring this retail format to urban areas. To make sure that Unipetrol's strategy of fast-paced growth of its retail business is successful in the city, we created a new visual system while remaining unmistakably Stop Cafe.

Stop Cafe was introduced in the Czech Republic in 2010 and it is now available in 313 out of 419 Benzina gas stations accross the country. It became so popular that Unipetrol decided to bring this retail format to urban areas. To make sure that Unipetrol's strategy of fast-paced growth of its retail business is successful in the city, we created a new visual system while remaining unmistakably Stop Cafe.

Stop Cafe was introduced in the Czech Republic in 2010 and it is now available in 313 out of 419 Benzina gas stations accross the country. It became so popular that Unipetrol decided to bring this retail format to urban areas. To make sure that Unipetrol's strategy of fast-paced growth of its retail business is successful in the city, we created a new visual system while remaining unmistakably Stop Cafe.

Stop Cafe was introduced in the Czech Republic in 2010 and it is now available in 313 out of 419 Benzina gas stations accross the country. It became so popular that Unipetrol decided to bring this retail format to urban areas. To make sure that Unipetrol's strategy of fast-paced growth of its retail business is successful in the city, we created a new visual system while remaining unmistakably Stop Cafe.

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While offering from healthy to tasty food products, the Stop Cafe Urban is also a venue enabling a fast shopping experience. Therefore, we created all sort of materials, from price-tags to screens and everything in between.

While offering from healthy to tasty food products, the Stop Cafe Urban is also a venue enabling a fast shopping experience. Therefore, we created all sort of materials, from price-tags to screens and everything in between. 

While offering from healthy to tasty food products, the Stop Cafe Urban is also a venue enabling a fast shopping experience. Therefore, we created all sort of materials, from price-tags to screens and everything in between.

While offering from healthy to tasty food products, the Stop Cafe Urban is also a venue enabling a fast shopping experience. Therefore, we created all sort of materials, from price-tags to screens and everything in between.

While offering from healthy to tasty food products, the Stop Cafe Urban is also a venue enabling a fast shopping experience. Therefore, we created all sort of materials, from price-tags to screens and everything in between. 

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Crafted with love in Prague @ 2021

Crafted with love in Prague @ 2021

Crafted with love in Prague @ 2021

Crafted with love in Prague @ 2021

Crafted with love in Prague @ 2021

CURRENTLY SERVING AS AN EXPERIENTIAL CREATIVE LEAD AT DDB PRAGUE + DDB FTW WORLDWIDE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more; lluis.rotger.vidal@gmail.com or say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!