+ SELECTED PROJECT 5/07 | Associate Creative Director, Geometry Prague @ 2019

+ SELECTED PROJECT 5/07 | Associate Creative Director, Geometry Prague @ 2019

SPOTIWEAR — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

SPOTIWEAR — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. 

So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. 

So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

CASE STUDY

By curating the largest collection of playlists based on the type of run and training pace, runners were segmented and targeted appropriately. 

SPOTIWEAR-PLAYLIST
COVER

PLAYLISTS COVER ART DESGIN

MASTER-MEN-6

COVER ART EXAMPLE

BEHIND THE SCENES - COVER ART PHOTO-SHOOTING

Spotiwear GRID

SPOTIWEAR Spotify GRID

0 songs interrupted, 0 media invested on Spotify and 27% sales increase.

Spotiwear Board

Crafted with love in Prague (2019)

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!