+ SELECTED PROJECT 3/07 | Conceptual Art Director, Geometry Prague @ 2016 

Salvaiton Paper — Wrapping people's Christmas presents in second-hand clothes to raise money to support those in need.

The Salvation Army, a worldwide church and registered charity in 127 countries, operates a network of over 200 second-hand stores and 20.000 donation banks to extend a helping hand to those that are homeless, friendless and in need. And each year they receive 34.000 tons of donated clothing. However, very few are sold. Especially at Christmas. 

So to raise money to support those in need, The Salvation Army wrapped people’s Christmas presents using second hand clothes. Beautifully.

CASE STUDY

The Salvation Army set up a unique wrapping service in shopping malls in Prague. People could buy a second-hand item for a good price which would be used as a girft-wrap.

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SHOPPING MALL DURING CHRISTMAS IN PRAGUE

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SALVATION PAPER WRAPPING SERVICE STAND IN A SHOPPING MALL

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WOMAN CHOOSING A SECOND-HAND ITEM

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WRAPPING A PRESENT WITH SECOND-HAND SHIRT

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Salvation Paper became the world's most eco-friendly gift-wrap, sales increased by 600% and people in need had a merrier Christmas. 

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LITTLE GIRL WRITING MERRY CHRISTMAS

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SALVATION PAPER, STEP BY STEP

Inspired by Furoshiki (風呂敷), a traditional Japanese squared cloth used to wrap all type of goods.

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JAPANESE WOMAN USING FUROSHIKI CLOTH AS A BAG

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FUROSHIKI JAPANESE WRAPPING CLOTH (48X48 CM)

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Crafted with love in Prague (2016)

Awards

GOLD at IMC European Awards (Innovative idea or Concept) - 2017
SILVER at IMC European Awards (Product Launch / Trial Campaigns) - 2017
SILVER at IMC European Awards (Charity / Non-profit Marketing) - 2017
SILVER at IMC European Awards (Small Budget) - 2017
BRONCE (Shortlist) at Golden Drum (Promo&Activation) - 2017
GOLD at Golden Hammer (Promo&Activation) - 2017
SILVER at Golden Hammer (Media) - 2017
BRONCE (Shortlist) at Golden Hammer (Outdoor) - 2017
GOLD at Český Direkt (Retail) - 2017
GOLD at Český Direkt (Low Cost) - 2017

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!