Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests. 

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com