+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION, Geometry Prague @ 2019

+ PROJECT 5/07 | CREATIVE DIRECTION @ 2019

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests. 

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

In February 2020 Spotify banned the campaing because after Spotiwear was launched in 2019, using the playlist's cover arts as a free media space was becoming a trend that other brands started to follow.

Campaign shown on request: lluis.rotger.vidal@gmail.com

SILVER at Golden Drum (Creative use of Media) - 2019
Shortlist at New York Festivals (Best use of Media) - 2020
Shortlist at Lisbon International Awards (Online Advertising) - 2019
Shortlist at EFFIE Awards (Low Budget) - 2019

SILVER at Golden Drum (Creative use of Media)
Shortlist at New York Festivals (Best use of Media)
Shortlist at Lisbon International Awards (Online Advertising)
Shortlist at EFFIE Awards (Low Budget)

CURRENTLY SERVING AS AN ASSOC. CREATIVE DIRECTOR AT GEOMETRY

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!