iubud – Lluis Rotger

+ SELECTED PROJECT 4/07 | Co-Founder & Designer, Barcelona @ 2013

IUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices.

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUBUD, a customizable wooden case brand for all Apple devices.

This short story also works as a quick summary of my life between 20 and 25 years old.

From 2011 to 2013 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. And then, in 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became totally a global trend. Everyone had either one. So we took advantage of that, and just for fun, we co-founded iUBUD, a customizable wooden case brand for all Apple devices.

This short story also works as a quick summary of my life between 20 and 25 years old.

IMAGE CAMPAIGN

THE LOGO

FINE-TUNING THE FONT DESIGN

IMAGES COLLECTIONS - ECOMMERCE

People could either choose a design from our collections or send over their design to have a unique custom-made wooden case.

This is how IUBUD thought that they could make every single iPhone unique. It turned out that not only people wanted their personalised cases, also brands wanted them. And in big amounts.