+ SELECTED PROJECT 4/07 | Co-Founder & Designer, Barcelona @ 2013
IUBUD — Designing a brand for thousands of people. Customizable wooden cases for all Apple devices.
One day, the bar you used to go to because they threw beer better than anywhere else, they put tapas with which you practically dined and the waiters were almost family filled with people and became the most popular in the neighborhood. Since then, the beer is served without foam, the appetizer, if any, has been reduced to a few olives and practically every month there is a new waiter. "We have all gone to that bar that lost the grace to become famous. Or we have a friend who changed when he met the asshole on duty. " According to the founders of IUBUD, something similar happened to Apple.
"The brand's products are increasingly mainstream. So we set out to give them back the indie and exclusive spirit they had before. "
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THE LOGO
FINE-TUNING THE FONT DESIGN
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People could either choose a design from our collections or send us over their design so to have a unique custom-made wooden case.
And this is how IUBUD thought that wood could be the way for the "romantic point of what was made by hand and a material used by the first generations, and for being perfect when it comes to personalizing and giving a personal touch. “
RANDOM DESIGNS
PAINTING A CUSTOM-MADE MACBOOK CASE
FINAL PRODUCT
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+20.000 items sold in one year, IUBUD was introduced to retailers and with Timberland, IUBUD went to the Fashion Week in Berlin 2014 (Bread&Butter).
PACKAGING
TIMBERLAND x IUBUD AT THE BREAD&BUTTER 2013 IN BERLIN
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Crafted with love in Barcelona (2013-2015)