+ SELECTED PROJECT 4/07 | Co-Founder & Designer, Barcelona @ 2013 

+ SELECTED PROJECT 4/07 | Co-Founder & Designer, Barcelona @ 2013 

IUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices. 

IUBUD — Creating a brand for thousands of people. Customizable wooden cases for all Apple devices. 

2011 to 2015 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. In 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became a global trend. Everyone had one. So we took advantage of that, and just for fun, we co-founded iUBUD, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

From 2011 to 2013 was crazy - in a good way. With no budget at all, I co-founded Jirada, a creative studio in Barcelona which now has +25 employees. And then, in 2012 we realised that Apple went from a cool indie brand to a totally mainstream brand. During that year, the iPhone 4 and Macbook PRO became totally a global trend. Everyone had either one. So we took advantage of that, and just for fun, we co-founded iUBUD, a customizable wooden case brand for all Apple devices. 

This short story also works as a quick summary of my life between 20 and 25 years old.

iubud-final-3

IMAGE CAMPAIGN

IMAGE CAMPAIGN

iubud-logo-1

THE LOGO

iubud-logo-2

FINE-TUNING THE FONT DESIGN

IMAGES COLLECTIONS - ECOMMERCE 

People could either choose a design from our collections or send over their design to have a unique custom-made wooden case.

This is how IUBUD thought that they could make every single iPhone unique. It turned out that not only people wanted their personalised cases, also brands wanted them. And in big amounts. 

designs-iubud

RANDOM DESIGNS

IMG_9809-copy

PAINTING A CUSTOM-MADE MACBOOK CASE

iubud-macbook

FINAL PRODUCT

iubud-slider-4-1

IMAGE CAMPAIGN

iubud-handmade-1

IMAGE CAMPAIGN

+20.000 items sold in one year, IUBUD was introduced to retailers and with Timberland, IUBUD went to the Fashion Week in Berlin 2014 (Bread&Butter).

MFC_4606
iubud-packaging

PACKAGING

TIMBERLAND x  IUBUD AT THE BREAD&BUTTER 2013 IN BERLIN

iubud-slider-1

IMAGE CAMPAIGN

IMAGE CAMPAIGN

Crafted with love in Barcelona (2013-2015)

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!