+ SELECTED PROJECT 6/07 | Conceptual Art Director, Geometry Prague @ 2017
The summer flour — Occasion driven sampling collection that inspired a new source of business.
During the summer months, get busy family women who appreciate quick and easy summer recipes, to bake. And make Babiccina Volba flour, usually reserved for special occasions [Christmas or Easter] the flour of summer. For Babiccina Volba to become the solution for inspired summer baking to make every day occasions, special.
There is a lack of occasions during summer that people would consider special enough to use
Babiccina Volba flour, for baking. But, summer baking can be special. Summer baking can be simple. Every day.
Mini packs were distributed in the biggest supermarket chain in CZ, as well as in parks, on local trains, and at other summer holiday attractions. And on Facebook, people learnt about the sampling location daily – and a suitable recipe for an occasion.
The Summer Flour. Themed baking for every summer occasion - Hiking, picnicking, on the way to work. Every moment of your summer day is a Babiccina Volba flour occassion. So, by sampling mini flour packs, each themed around an iconic summer occasion, we paired each with the most suitable recipe for the occasion with just the right amount of flour for the recipe.
THE CREATIION PROCESS, FROM THE SKETCHES TO THE STORES
PACKAGING DESIGN - STEP BY STEP: FROM THE CZECH REPUBLIC TO THE PACK
IMAGE CAMPAIGN: RECIEPE FOR ONE OF THE PACKS
RECIEPES FOR THE PACKS
ALL PACKS TOGETHER. CREATING ONE FULL DAY WITH 11 SUMMER BAKING OCCASIONS. THE COLOUR OF THE PACK WAS DEFINED BY THE TYPE OF FLOUR.
Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.
WEBSITE CAMPAIGN: RECIEPE PAGE
COOK IN THE KITCHEN: THE MOBILE VERSION
IMAGES WEBSITE CREATED IN COLLAB. WITH A WELL KNOWN BLOGGER AMONGST MUMS IN THE CZ
Crafted with love in Prague (2017)