+ SELECTED PROJECT 6/07 | Conceptual Art Director, Geometry Prague @ 2017
+ SELECTED PROJECT 6/07 | Conceptual Art Director, Geometry Prague @ 2017
The summer flour — Occasion driven sampling collection to inspire 'mums' during the summer.
The summer flour — Occasion driven sampling collection that inspired a new source of business.
Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking, we created a special sampling.
So, by packing 200 grams flou in small packs, each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.
Mini packs were distributed in the biggest supermarket chain in CZ, as well as in parks, on local trains, and at other summer holiday attractions. And on Facebook, people learnt about the sampling location daily – and a suitable recipe for an occasion.
THE CREATIION PROCESS, FROM THE SKETCHES TO THE STORES
THE CREATIION PROCESS, FROM THE SKETCHES TO THE STORES
PACKAGING DESIGN - STEP BY STEP: FROM THE CZECH REPUBLIC TO THE PACK
IMAGE CAMPAIGN: RECIEPE FOR ONE OF THE PACKS
RECIEPES FOR THE PACKS
ALL PACKS TOGETHER. CREATING ONE FULL DAY WITH 11 SUMMER BAKING OCCASIONS. THE COLOUR OF THE PACK WAS DEFINED BY THE TYPE OF FLOUR.
Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.
WEBSITE CAMPAIGN
WEBSITE CAMPAIGN: RECIEPE PAGE
COOK IN THE KITCHEN: THE MOBILE VERSION
IMAGES WEBSITE CREATED IN COLLAB. WITH A WELL KNOWN BLOGGER AMONGST MUMS IN THE CZ
Crafted with love in Prague (2017)