+ SELECTED PROJECT 6/07 | Conceptual Art Director, Geometry Prague @ 2017 

+ SELECTED PROJECT 6/07 | Conceptual Art Director, Geometry Prague @ 2017 

The summer flour — Occasion driven sampling collection to inspire 'mums' during the summer.

The summer flour — Occasion driven sampling collection that inspired a new source of business.

Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking,  we created a special sampling.

So, by packing 200 grams flou in small packs, each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.

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Mini packs were distributed in the biggest supermarket chain in CZ, as well as in parks, on local trains, and at other summer holiday attractions. And on Facebook, people learnt about the sampling location daily – and a suitable recipe for an occasion.  

THE CREATIION PROCESS, FROM THE SKETCHES TO THE STORES

THE CREATIION PROCESS, FROM THE SKETCHES TO THE STORES

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PACKAGING DESIGN - STEP BY STEP: FROM THE CZECH REPUBLIC TO THE PACK

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IMAGE CAMPAIGN: RECIEPE FOR ONE OF THE PACKS

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RECIEPES FOR THE PACKS

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ALL PACKS TOGETHER. CREATING ONE FULL DAY WITH 11 SUMMER BAKING OCCASIONS. THE COLOUR OF THE PACK WAS DEFINED BY THE TYPE OF FLOUR.

Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.

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WEBSITE CAMPAIGN

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WEBSITE CAMPAIGN: RECIEPE PAGE

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COOK IN THE KITCHEN: THE MOBILE VERSION

IMAGES WEBSITE CREATED IN COLLAB. WITH A WELL KNOWN BLOGGER AMONGST MUMS IN THE CZ

Crafted with love in Prague (2017)

CURRENTLY SERVING AS ASSOCIATE CREATIVE DIRECTOR AT GEOMETRY IN PRAGUE

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!