+ SELECTED PROJECT 2/07 | CREATIVE DIRECTION, Geometry Prague @ 2017

+ PROJECT 2/07 | CREATIVE DIRECTION @ 2017

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

Thousand Winners — Reprogramming RFID tags to turn runners into competitors that win rewards.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

RunTour, the second biggest running event for amateur runners in the Czech Republic, knowing that over 90% of amateur runners have no chance at winning a race, decided to use a little psychology to give them extra motivation to push harder. 

RunTour reprogrammed all runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly. Each overtake became 1% off at the merchandising stands.

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THOUSAND-WINNERS-BOARD

Crafted with love in Prague @ 2017

Crafted with love in Prague @ 2017

Crafted with love in Prague @ 2017

Awards

Awards

Awards

Awards

SILVER at CLIO Awards (Sports, Events/Experiential) - 2018
SILVER at CLIO Awards (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018

SILVER at CLIO Awards (Sports, Events/Experiential) - 2018
SILVER at CLIO Awards (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018

SILVER at CLIO Awards (Sports, Events/Experiential) - 2018
SILVER at CLIO Awards (Sports, Medium innovation) - 2018
GOLD at EFFIE Awards (CZ, Small budget) - 2018
SILVER at IMC Europe Awards (Innovative Idea) - 2018
BRONZE at IMC Europe Awards (Small budget) - 2018
GOLD at IMC Czech Awards (Innovative idea) - 2018
SILVER at IMC Czech Awards (Low budget campaign) - 2018

SILVER at CLIO (Sports, Events/Experiential)
SILVER at CLIO (Sports, Medium innovation)
GOLD at EFFIE Awards (CZ, Small budget)
GOLD at IMC Czech Awards (Innovative idea)
SILVER at IMC Czech Awards (Low budget campaign)
SILVER at IMC Europe Awards (Innovative Idea) 
BRONZE at IMC Europe Awards (Small budget)

CURRENTLY SERVING AS AN ASSOC. CREATIVE DIRECTOR AT GEOMETRY

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!