+ SELECTED PROJECT 5/07 | CREATIVE DIRECTION, Geometry Prague @ 2019

+ PROJECT 5/07 | CREATIVE DIRECTION @ 2019

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

Spotiwear — Using Spotify playlist's cover art to sell, from running shoes to flouroscent reflective vests.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. 

So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. 

So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

60% of runners train with music, and most of them use Spotify’s AD-FREE premium plan. 

So to introduce their new Spring'19 collection to runners, Salming Sports bypassed Spotify's AD-FREE limitations simply by redesigning the cover art of each playlist. Each cover became a product ad, complete with a photo, a description, a price and a link to purchase on Salming’s e-Shop.

spotiwear-imac

By curating the largest collection of playlists based on the type of run and training pace, runners were segmented and targeted appropriately. 

By curating the largest collection of playlists based on the type of run and training pace, runners were segmented and targeted appropriately. 

By curating the largest collection of playlists based on the type of run and training pace, runners were segmented and targeted appropriately. 

By curating the largest collection of playlists based on the type of run and training pace, runners were segmented and targeted appropriately. 

spotiwear-grid
playlist
spootiwear-devices
spotiwear-results
Spotiwear Board

Crafted with love in Prague @ 2019

Crafted with love in Prague @ 2019

Crafted with love in Prague @ 2019

Awards

Awards

SILVER at Golden Drum (Creative use of Media) - 2019
Shortlist at Lisbon International Awards (Online Advertising) - 2019
Shortlist at EFFIE Awards (Low Budget) - 2019

SILVER at Golden Drum (Creative use of Media)
Shortlist at Lisbon International Awards (Online Advertising)
Shortlist at EFFIE Awards (Low Budget)

CURRENTLY SERVING AS AN ASSOC. CREATIVE DIRECTOR AT GEOMETRY

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!