+ SELECTED PROJECT 6/07 | CREATIVE DIRECTION, Geometry Prague @ 2017 

+ PROJECT 6/07 | CREATIVE DIRECTION @ 2017 

The Summer Flour — Occasion driven sampling collection to inspire 'mums' during the summer.

The Summer Flour — Occasion driven sampling collection to inspire 'mums' during the summer.

The Summer Flour — Occasion driven sampling collection to inspire 'mums' during the summer.

The Summer Flour — Occasion driven sampling collection to inspire 'mums' during the summer.

The Summer Flour — Occasion driven sampling collection to inspire 'mums' during the summer.

Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking,  we created a special sampling.

So, by packing 200 grams flour in small packs (24x10cm), each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.

Over 10.000 mini packs were distributed in the biggest supermarket chain in the Czech Republic, as well as in parks, on local trains, and at other summer holiday attractions.

Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking,  we created a special sampling.

So, by packing 200 grams flour in small packs, each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.

Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking,  we created a special sampling.

So, by packing 200 grams flour in small packs, each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.

Babiccina Volba is a flour brand usually reserved for special occasions [Christmas or Easter]. So to inspire mums to use Babiccina Volba during the summer baking,  we created a special sampling.

So, by packing 200 grams flour in small packs (24x10cm), each themed around an iconic summer occasion, we paired each with the most suitable recipes for the occasion with just the right amount of flour for the recipe.

Over 10.000 mini packs were distributed in the biggest supermarket chain in the Czech Republic, as well as in parks, on local trains, and at other summer holiday attractions.

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Amplifying the campaign with a simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.

Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.

Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.

Amplifying the campaign with a really simple but efficient online promotion for mums:
Use our new packs to bake one of the reicepes and win prizes.

Amplifying the campaign with a really simple but efficient online promotion for mums: Use our new packs to bake one of the reicepes and win prizes.

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Crafted with love in Prague @ 2017

Crafted with love in Prague @ 2017

Crafted with love in Prague @ 2017

Crafted with love in Prague @ 2017

CURRENTLY SERVING AS AN ASSOC. CREATIVE DIRECTOR AT GEOMETRY

CURRENTLY WORKING AT GEOMETRY PRAGUE AS ASSOCIATE CREATIVE DIRECTOR

If you want to know more, say hi on Linkedin 

If you want to know more, check out my InstagramLinkedin or Say hi to lluis.rotger.vidal@gmail.com!